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What if Preventing Collapse Isn't Profitable?

By: 
Richard Heinberg

You see, the real downside of the green-profit narrative has been that it created the assumption in many people’s minds that the solution to climate change and other environmental dilemmas is technical, and that policy makers and industrialists will implement it for us, so that the way we live doesn’t need to change in any fundamental way. That’s never been true. The sooner we get that through our heads, the more time we will have to get used to living happily within limits—without nature imposing those limits in ways that aren’t so pleasant.

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