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Beware the Green Corporate Scam: the 100% Renewable Façade

José Madero

A few months ago, Google announced that they will achieve their goal of being 100% powered by renewable energy in 2017 [1]. They are not the only corporation with such lofty goals. Google is joined by GM, Apple, Coca Cola, and more than one hundred companies who have also pledged to go “100% renewable” [2].

It would be easy to believe that this means a great victory for the planet, that the demise of fossil fuels is incoming, that environmentalism has won and that climate change will soon be a thing of the past. Yet the foul smell emerging from tax-dodging transnationals jumping all together into a bandwagon cannot be ignored.